My Favorite Twitter Tools: Hootsuite
Created by Ryan Holmes in 2008, it’s safe to say that Hootsuite has become a household name in the social media world. And having amassed over 16 million users, you’d definitely be in good company should you choose to add Hootsuite to your social media management arsenal.
But wait… What makes this tool so popular? Well, it’s the fact that they’ve built something that’s user-friendly and allows you to manage all of your social media tasks with ease. You’ll no longer need multiple tools which requires you to bounce back and forth to schedule content and track conversations. Let’s dive into what you need to know about Hootsuite!
The Basics of Hootsuite
With so many social media management tools out there, it can be tricky to choose the one that’s right for you. Many of them have all of these fancy bells and whistles, which are great, but aren’t right for everyone. If you’re someone who is looking for something simple to effectively manage your social media presence, Hootsuite is one to check out.
It’s a great platform for scheduling all of your social media content, monitoring important conversations, and tracking analytics to see how your content is performing over time. Through this single platform, you can schedule content to Twitter, Facebook, LinkedIn, Instagram, and Pinterest. This will eliminate the need to have any other schedulers should you wish to keep everything within Hootsuite. That definitely makes life easier! When it comes to the essentials, Hootsuite really does have it all. Not only that, but it’s pretty user-friendly as well so you should be able to figure it out in no time!
Even better? There’s a pretty amazing team working behind-the-scenes at Hootsuite. They’re active on social media and also creating incredible content on their blog. But that’s not all because the Hootsuite team is all about giving back. They offer discounts for nonprofits and they provide education for them as well with one of their social media coaches.
Hootsuite has an array of amazing features that their users can take advantage of. Besides offering a scheduler for your social media content, they provide monitoring, content curation, analytics, and more. This makes Hootsuite a well-rounded tool for anyone who wants the ability to manage their social media presence all in one place.
When it comes to scheduling, you’re sure to love their content calendar feature, where you can see all of your scheduled posts at a glance (pictured above). If you’re ever stuck on ideas to fill your content calendar with, just use the content curation feature where you can discover tons of new content to repost to your feed. Plus, the browser extension allows you to quickly schedule posts for the articles you’re currently reading.
You’ll never have to worry about missing important conversations thanks to the monitoring feature. You can set up custom streams and use monitoring filters to locate the content that matters the most to you. And of course, there are analytics that allow you to efficiently track your content’s performance so you can improve your strategy over time.
And for anyone who is running a team, Hootsuite has some great security features you’ll love. You can actually set custom permission levels, allowing you to grant employees access to just the profiles and tasks they need and nothing more.
If you wanted to, you can use Hootsuite absolutely free. Their free plan is limited on features, but can still work well for those who need something simple. This plan allows you to add three social media profiles and gives you the ability to schedule up to 30 posts. You’ll only be allowed to add one user to the account, so it’s not ideal for a team.
However, if you need a little more, there are four paid plans to choose from depending on your needs. Hootsuite offers the Professional, Team, Business, and Enterprise plans. For many of you, the Professional plan is idea at just $29 per month. You’ll be able to add 10 social profiles and will have unlimited scheduling. This also gives you access to key performance metrics, but not custom analytics. It’ll still get the job done though!
For anyone looking to get started with Hootsuite, definitely check out their free 30-day trial. This will give you the perfect opportunity to explore their platform, test out scheduling, and see what all they have to offer before committing to a paid plan.
Why It’s Worth Considering
Overall, Hootsuite is worth checking out because it offers a lot of bang for your buck. You might not have the ability to recycle old posts like some tools offer, but all the basics are still here and are available to you as soon as you sign up. For anyone who needs simple and effective, this is the way to go. If you’re ready to get started with a scheduler that won’t break the bank, definitely get signed up for a free 30-day trial with Hootsuite now.